EA tries to go as broad as possible with FIFA Mobile

Electronic Arts has struck gold with Madden NFL Football on mobile, where it has consistently been in the top-ten grossing games and making a ton of money. But FIFA Mobile isn’t even in the top 100. If the company can change that, the financial impact could be huge, as FIFA is by far EA’s most valuable sports game franchise, and there’s no reason it shouldn’t grab a bigger part of the $36 billion mobile game industry.

Madden (in its refined form) has had a head start for three years, but FIFA Mobile debuted in October, and it is holding the No. 7 position in the U.S. iOS app store as far as top downloads go. It’s not a bad start for a title that carries such high hopes.

EA has been making FIFA mobile titles for a half-dozen years, but it hasn’t said how many people are playing and making purchases within them. Much of that time has been spent figuring out what works. Just taking a console game and putting it on a mobile device hasn’t been that fruitful. So this year’s FIFA Mobile offering is far different from the popular console entries.

“We’ve realized over time that mobile players don’t want to play long console games on smartphones,” said Todd Batty, senior producer of the game, in an interview. Instead, mobile players want to engage with an app multiple times in a day for a very short time. They want to open it while they’re waiting in line, do something fun, and then close it again as they pick up their coffee.

In past years, EA asked players if they wanted to play with a controller attached or play on the touch screen. This year, it focused on multiple ways to control the game. The players on the pitch will play a game on their own. But you can override the game, tap a player, and execute a play, such as taking a shot by flicking your finger. If you take your fingers off the screen, the game transitions to the players executing the game on their own. On any given session, players switch back and forth a lot, Batty said. Stay tuned to z2u.com and we will be the first one to inform you all the latest. Besides, our website also offer Cheap FIFA Mobile Coins for players.